Phillips Market & Deli   
Re-Brand Project 

To design for an old-school local diner, I wanted to incorporate elements with vintage qualities and hand-drawn illustrations. I used a script font that held enough weight to stand alone in the logo design. Outlining the cream-colored font with a bold red added additional emphasis on the logo subject.

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The menu was modeled from the current design, only embellished with a fresh typeface that's consistent with the logo, hand-drawn gritty illustrations, and reformatted into a trifold-style brochure. For the merchandise, I took inspiration from psychedelic hand-drawn posters for the Grateful Dead, Jimi Hendrix, and Sturgill Simpson.